Graph Expo may still be almost a year away, but I’ve got to speak about it anyway. Graph Expo 2012 is set to be just about the most important, informative, and exclusive events the printing industry has seen for decades. If you’re nonetheless on the fence on whether or not or not you are going to attend, permit me to illuminate you.
First and foremost, Graph Expo is among the only areas on earth you’ll locate not just probably the most technologically advanced digital printing equipment on earth, but all the people who actually know the best way to operate it. Half an hour of watching a expert manhandle a Kodak digital press is worth much more than a hundred hours spent reading a manual, plus the first hand techniques you’ll choose up on using high end printing equipment correctly and effectively is well worth the value of attending. We all know how complicated digital press technology is, and watching these wizards use these magnificent machines the way they were intended to be employed is magical.
Second, you will get a sneak peek at upcoming technologies in each digital printing and substrates, permitting you to begin making choices now on where the industry will be next year, five years from now, or ten years from now. Who does not want the capacity to predict the future? With the technologies showcased at Graph Expo, that’s precisely what you get – a palm reading on printing technologies for the next decade. Is inkjet overtaking offset? Will variable data printing continue dropping in overall production expenses, or will expenses rise? By getting a preview of technology that is not even available for public consumption but, you will be able to answer all these crucial questions.
Finally, whether or not you’re seeking to shake hands and make friends in the printing business, or merely sustain your standing reputation, attendance just is not negotiable. While an absence from Graph Expo could not necessarily be noted, those that attend will definitely be remembered – and in this industry, one takes any advantages one can get.
For a more detailed look at digital printing technology, take a look at our complimentary Digital Printing Matrix today!
Oliver David is a who is a contributor for Digital Printing Press and often writes about digital printing.
